FAQs for Authors
Do readers sign up for each author’s mailing list separately in the main giveaway, or for one general sign up that all the authors share?
We’re going to do the sign ups both ways. Everyone will get a general sign up file after the giveaway closes which includes the email of every reader who entered the giveaway, but each author’s separate mailing list will also provide one bonus entry. Essentially you get a direct flow of newsletter subscribers you’ve routed specifically to your sign up web page, plus a general list of all the people entering that you can manually add to your mail list, only if you desire. Entrants will be alerted that the general entry subscribes them to all the lists, the bonus entries are for signing up directly before the giveaway closes.
The reason for doing sign ups this way is to solve the problem some people have run into with other NL building giveaways, where an author’s mail list provider doesn’t play nicely with adding bulk lists of subscribers. By providing two different methods, you have more control over who gets added to your list.
- The direct method through the bonus entries takes each entrant to your personal sign up webpage where that person has to go through your process of signing up for your list. If you use double opt-in, the person has to double-opt in. It’s exactly the same as someone signing up for your newsletter list when they visit your website because they are visiting your website. The individual entries will also list your genre/subgenre right next to your name, to better target people looking for newsletters from authors who write in their favorite genres. PRO: Less chance of unsubscribes, readers who are more likely to connect with you. CON: Fewer newsletter sign ups.
- Manually adding the entire bulk list to your newsletter list will gain you more subscribers, but not all mail list providers will let you do this because the unsubscribe rate tends to be higher. PRO: quicker build of your newsletter list. CON: Higher unsubscribe rate and more chance of your NL being marked as spam (even though they agree to subscribe by entering the giveaway).
Upload the bulk list or don’t upload the bulk list and stick only with your direct subscribers from the giveaway, the choice is up to entirely up to you and depends on your own experience with your mail list provider.
Will the event be capped at a certain number of participating authors?
The intention is to cap the hop at 100 participants. If it goes a few extra authors above that we’ll see, but for now, it’s 100. Order of the authors on the entry form will be shuffled on a daily basis so that authors are rotated toward the top of the form and no one is stuck at the bottom.
Is this event’s reach primarily romance or are other genres welcome?
Though the event is mostly geared toward romance readers, that includes a broad range of subgenres and associated genres: paranormal romance, new adult and ya, romantic suspense, mystery, fantasy, science fiction, inspirational, westerns, etc. Heat levels sweet to hot. On the entry form, each author will have their chosen genre listed with their name to help target direct subscribers to their email list.
How will winners be chosen for the grand prizes?
Winners will be selected using Rafflecopter’s random winner selection option. In cases where winners entered by signing up for a specific author’s newsletter and thus earned a bonus entry, the author will be contacted to verify that the winner completed the sign up process and is now on their subscriber list. If they didn’t complete the newsletter sign up process, they will be disqualified and another winner selected in their place.
Will you use the bulk list to contact entrants about the FB hop?
Yes. The day of the hop, everyone who entered the mega giveaway will receive a short newsletter reminding them that the hop is about to begin. That newsletter will include the complete map with links to each FB page on the hop. Any entrant who unsubscribes before the end of the hop will be removed from the bulk file and not passed onto the authors, thus providing an initial cleaning of the list.